![]() Aetna, another large insurer, tapped Get Active!, an online program created by wellness company Shape Up that includes exercise and diet trackers, and competition with other users. A Blue Cross Blue Shield of Florida subsidiary is working out a deal to offer its beneficiaries Zensey, an online system that uses competition to engage people. Incentives can be virtual, such as points and prizes that give users little more than bragging rights or very concrete, like discounts on insurance premiums.Ĭigna’s use of MyFitnessPal is part of a trend. ![]() But most contain some common elements: a social networking component, health trackers and some sort of incentive. “The goal here is to break down artificial barriers between most people and their insurance companies,” said Joe Mondy, director of public relations at Cigna, about the partnership.Īnd while they tout the overall benefits of a healthy body and mind, both insurers and employers could also benefit financially: Healthier consumers can mean lower health costs and more productivity at work.Ĭompanies and insurers have taken different approaches to building their wellness programs. Last month, the insurance company Cigna announced it will offer services from MyFitnessPal,which has reported more than 40 million users, to the insurer’s customers. Consumers like Kuecker aren’t the only ones noticing the benefits of programs like MyFitnessPal, which also functions as a smartphone app.
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